“You almost never see a new technology that reaches 10 or 20 million users and is still growing fast, that then falls over and dies.

We’ll see three months of experimentation and development of new apps on Facebook, including many false starts and many duds, but also a whole series of innovative new apps that we haven’t even thought of yet. Come September, with the resumption of the school year and a whole crop of new freshpeople, Facebook traffic will once again go vertical, as will adoption of the best of the new apps. You heard it here first.