“The business model of today’s internet giants might best be called vampiric. Their overriding goal is to know us, to transfer into their databases the informational life-blood of our selves. Their thirst is insatiable. To survive, they must uncover ever more intimate details of our lives and desires. And we are not averse to the seduction. We embrace these companies, welcome them into our homes, because we desire the gifts they bear and the conveniences they provide. We tilt our necks to them freely.