“Consider a skyscraper of exceptional beauty. When you are one kilometer away, you notice its shape, its overall form, and perhaps its relationship to its geography. Come closer, to 500 meters, and the overall form that was beautiful at 1km fades away. But in a seamless progression, it is replaced by the relationship of base to the tower; by the shape of the windows and the color and shadows of the building’s facets. Come in to 100 meters.. The point is that the architect did not consider beauty only at one scale.. The good design morphs as you approach and retreat, surprising and delighting you with new aspects of its beauty.