* Amplify customer opinion, more customer trust
* More data
* Cheaper support; issues are public
How is this to be avoided, among ordinary men, even highly educated ordinary men? I do not know, I do not see, even now. To live in this process is absolutely not to be able to notice it. Each act, each occasion, is worse than the last, but only a little worse. You wait for the next and the next. You wait for the one great shocking occasion, thinking that others, when such a shock comes, will join with you in resisting somehow. ..it is not just fear, fear of standing alone, that restrains you; it is also genuine uncertainty. instead of decreasing as time goes on, it grows. Outside, in the streets, in the general community, “everyone is happy. One hears no protest, and certainly sees none. in your own community, you speak privately to you colleagues, some of whom certainly feel as you do; but what do they say? They say, “It’s not so bad” or “You’re seeing things” or “You’re an alarmist.”
And you are an alarmist. You are saying that this must lead to this, and you can’t prove it. These are the beginnings, yes; but how do you know for sure when you don’t know the end, and how do you know, or even surmise, the end? On the one hand, your enemies, the law, the regime, the Party, intimidate you. On the other, your colleagues pooh-pooh you as pessimistic or even neurotic. You are left with your close friends, who are, naturally, people who have always thought as you have.
But your friends are fewer now. Some have drifted off somewhere or submerged themselves in their work. You no longer see as many as you did at meetings or gatherings. Informal groups become smaller; attendance drops off in little organizations, and the organizations themselves wither. Now, in small gatherings of your oldest friends, you feel that you are talking to yourselves, that you are isolated from the reality of things. This weakens your confidence still further.. So you wait, and you wait.
And one day, too late, your principles, if you were ever sensible of them, all rush in upon you. The burden of self deception has grown too heavy, and some minor incident, in my case my little boy, hardly more than a baby, saying “Jew swine,” collapses it all at once, and you see that everything, everything, has changed and changed completely under your nose. You have gone almost all the way yourself.